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An diesem Thema kommt kein Entscheider und kein Kommunikationsverantwortlicher mehr vorbei. Denn jedes Unternehmen hat heute Markenbotschafter, auch Corporate Influencer genannt. Jeder Mitarbeiter hat als Schnittstelle in die Öffentlichkeit – in sozialen Netzwerken ebenso wie im persönlichen Umfeld – maßgeblich Anteil am Markenbild, damit am Unternehmenserfolg und an dessen Krisenfestigkeit. Unternehmen brauchen dringend Strategien, um damit umzugehen.
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Simone de Beauvoir war eine der einflussreichsten Intellektuellen des zwanzigsten Jahrhunderts. Ihr Buch »Das andere Geschlecht« hat die Art und Weise, wie wir über Geschlechtergrenzen denken, für immer verändert. Dennoch wurde ihr Leben weitgehend falsch dargestellt und zutiefst missverstanden. Kate Kirkpatrick greift auf bisher unveröffentlichte Tagebücher und Briefe zurück, und gibt einen spannenden Einblick in Beauvoirs Beziehungen, ihre Philosophie der Freiheit und der Liebe und ihr Ringen darum, sie selbst werden zu dürfen. Das Buch ist im Piper-Verlag erschienen, 25,– Euro – auch über Amazon zu bestellen.

As the power and sophistication of of ‘big data’ and predictive analytics has continued to expand, so too has policy and public concern about the use of algorithms in contemporary life. This is hardly surprising given our increasing reliance on algorithms in daily life, touching policy sectors from healthcare, transport, finance, consumer retail, manufacturing education, and employment through to public service provision and the operation of the criminal justice system. This has prompted concerns about the need and importance of holding algorithmic power to account, yet it is far from clear that existing legal and other oversight mechanisms are up to the task. weiterlesen »

This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world.
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This new and fully updated edition of International Financial Management blends theory, data analysis, examples and practical case situations to equip students and business leaders with the analytical tools they need to make informed financial decisions and manage the risks that businesses face in today’s competitive global environment. Combining theory and practice, the authors offer the reader a multitude of real-world examples and case studies, emphasising fundamental concepts, principles and analytical theories to enable students to understand not only what to do when confronted with an international financial decision, but why that choice is the correct one. weiterlesen »

Although the economy has always been changing, ever more innovations now seem to accelerate the transformation process. Are there any laws governing the incessant global change? Does it accord with our intentions and desires and make us happier? Do our institutions and our democracies cope with the challenges? How does economic theory explain what is going on? weiterlesen »

Gain the skills you need to succeed in the television industry and master the production process, from shooting and producing, to editing and distribution. This new and updated 17th edition of Television Production offers a thorough and practical guide to professional TV production techniques. Learn how to anticipate and quickly overcome commonly encountered problems in television production as author Jim Owens details each role and process, including the secrets of top-grade camerawork, persuasive lighting techniques, and effective sound treatment, as well as the subtle processes of scenic design, directing, and the art of video editing. weiterlesen »

The past 30 years are often depicted as an era of globalisation, and even more so with the recent rise of global giants such as Google and Amazon. This updated and revised edition of The Handbook of Globalisation offers novel insights into the rapid changes our world is facing, and how best we can handle them. With multi-disciplinary contributions from leading experts, this Handbook covers a broad spectrum of issues and opportunities surrounding modern globalisation. weiterlesen »

Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor’s and entrepreneur’s perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications.

The second edition is thoroughly revised to reflect new data, research, and changes in practice in this fast-moving field. It has an increased focus on venture capital, while maintaining its hallmark coverage of the financial aspects of entrepreneurship. Updates throughout address technological changes that have the potential to dramatically change the landscape for finance, such as recent innovations in contracting for early-stage ventures, artificial intelligence and machine learning, and Internet connectivity. Lastly, the book offers a companion website with a useful suite of resources for students and instructors alike, including spreadsheets, templates, simulation applications, and interactive cases and tutorials. This Book is published by Combined Academic Publ – 75,55 Euro – now available at Amazon

Wie lassen sich Weisheiten von großen Denkern und erfolgreichen Persönlichkeiten im Alltagsleben wirklich dazu nutzen mehr Erfolg zu haben? Bestsellerautor Rainer Zitelmann hat in „Die Kunst des erfolgreichen Lebens“ über 200 Aphorismen und Zitate aus 2500 Jahren zusammengetragen und kommentiert – von Konfuzius und Laotse über Goethe bis zu Steve Jobs und Warren Buffett.
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