O’Leary von Ryanair – Relaunch bei der Google-Flugsuche
Internet-Riese Google arbeitet mit Michael O’Leary von Ryanair an einem Plan wie man das Konsumentenverhalten beim suchen, wählen und kaufen von Flugtickets beeinflussen kann. Man muss dazu natürlich wissen, das man bei Google genauso wie bei den großen Reiseportalen nach Flügen suchen kann. Der günstigste wird als erster gelistet.
Diese Flugsuche ist zurzeit nicht auf dem aktuellsten Stand und liegt weit hinter den anderen Flugsuchmaschinen zurück. Der CEO des Billigfliegers Ryanair, Michael O’Leary, hat nun in einem Interview verraten, das er mit Google an einem Relaunch arbeitet und dass das neue Google Flight Search schon im März an den Start gehen wird. Nach Aussagen von Michael O’Leary wird es die Konkurrenz wegblasen. Hier das Interview
“There are some very exciting developments with Google, where we have been working with them on sharing the pricing,” O’Leary said.
“We’ll be sharing the Ryanair pricing through all of the Google outlets, so when you go in, there’ll be route selections, cheapest prices and so on. Google are developing a price-comparison thing themselves.
“They want to launch with us and we’re working with them on that kind of product.
“It’ll blow comparison sites like Skyscanner out of the water.”
O’Leary said he expected the project to go live by the end of March.
“Google will say, ‘Here are the fares,’ then you click straight through to Ryanair or someone else. It blows everyone else out of the water.”
The famously frugal Ryanair is not putting any of its €3bn cash pile into the new scheme, with Google only seeking valuable data from the airline.
“Because Google, being Google, want to show all of the prices from all of the airlines on display. They don’t want to charge us, they make all of their money out of advertising,” explained O’Leary.
“They don’t want to have a limited or biased search. They want to be able to say they’ve screened all of these airlines on all of the routes.
“They need to find who has got the lowest airfare on these routes… and that’s us.”
O’Leary forecasts a technology revolution in coming years as Ryanair steams into mobile commerce and big data.
“In Europe, the flying won’t change much but the distribution will change massively. It’s all going to move to digital and mobile. The opportunities for ancillary revenues through mobile are enormous.
“In five years’ time, everyone on Ryanair will be paying on their mobile. You’ll pay for your drinks and snacks with your mobile. You’ll upgrade to priority boarding on your mobile.
